Welcome

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I've spent over a decade as a commercially trained photographer (yep, I studied it, and mentored under several amazing photographers along the way), turning nervous business owners, executives and everyone in between into people who stand up tall with confidence.

The aim? To create imposter-syndrome-smashing confidence, the kind that starts with a single photo shared online and ripples through a business and a life.

Over my career, I've captured photos for campaigns, magazines, billboards, bus shelters and newspapers. I've won multiple awards and pointed my lens at some of Australia's most recognisable faces: Ita Buttrose, Hughesy, Carrie Bickmore, Peter Malinauskas, Maggie Beer, Anthony Callea, David Koch, Mem Fox, Ali Clarke.

What really lights me up most isn't photographing celebrities. It's:

Everyone deserves to be seen and supported through the process, not processed. Whether that's a simple headshot or a full workplace branding shoot.

Hi, I'm Heidi,

The founder and pink-loving lady photographer at Heidi Wolff Studio.

My mission is to rewrite the "I'm not photogenic" narrative. It's a story 98% of us carry around, and it couldn't be more BS.

Sole traders who have spent years hiding behind their logo and stock photos.

Small business owners and founders who flinch at the sight of their own headshot.

Each individual inside the bigger organisation, the multinational, the council, the government department, who are brilliant at what they do but have never been given the chance to feel photogenic.

IT'S NOT JUST CHOCOLATE AND
NETFLIX THAT EXCITE ME.

My business (and life) is driven by my values.

Showing everyone that they're photogenic; they just haven't been shown how. It's a skill, not genetic.

Helping business owners step out of their comfort zone and take bold, visible steps in their brand.

Living and breathing the motto: we can, if we think we can.

Being someone who makes everyone feel important and seen, exactly as they are.

Prioritising genuine moments and real connections over generic ones.

Committing to actions, personally and professionally, that leave a positive, sustainable impact on people, community and the planet.

Nurturing a supportive community where business owners connect, share and learn from each other.

values

City of Salisbury

We engaged Heidi back in 2016 for our Council’s annual Calendar! From that moment on, we developed an amazing rapport that has developed into ongoing engagement! Heidi is engaged to photograph all our official events, corporate events such as groundbreaking, official ceremonies, and corporate headshots!

Heidi is our preferred provider, with amazing stakeholder management skills, everyone in the organisations who works with Heidi knows she will deliver on time and the outcomes we are looking for every single time!

PResident, Paula Turbill, women in innovation awards

Women In Innovation have been using the fantastic services of Heidi Wolff Studio for 12 years now. The images she captures from our events are always first class!

Heidi is so professional, easy to deal with and makes everyone feel so relaxed and comfortable in front of the camera.

Alana, Office manager @ Opsys

Heidi was communicative, punctual, and an absolute pleasure to work with.
Thanks Heidi for our fabulous headshots & office photos.

Heidi made even the most shy of us feel very comfortable and we had a ball!

Stone & Chalk

She has been a pleasure to work with on all occasions at Stone & Chalk. She has always been dependable and provided us with photography that really captured the vibrancy of our events & team.

Heidi took headshots of the whole Adelaide team where she made everyone feel comfortable and captured our best selves!

Northern Adelaide Waste Management Authority (NAWMA)

She was very professional and great to work with and made everyone feel comfortable during our staff photoshoot and was able to make the experience fun and enjoyable.

Heidi communication throughout the project and attention to detail to specific photos was excellent.

director, heidi wright, wright social

Heidi was easy to work with and she got the brief straight away. Her photos were excellent. I can highly recommend Heidi as a trusted photographer who gets the job done on time and to the brief.

Kristy de poel, owner,
The finance room

As soon as I spoke to Heidi on the phone I knew that she was going to take the time to understand my business and my team in order to capture the best photos for us.
That is exactly what happened and the photo shoot day was so much fun! We were all feeling nervous but ended up loving it!

Thank you Heidi! You are a very talented lady!

Heidi made us all feel so relaxed and natural, we had lots of laughs and the photos are a perfect representation of who we are.

kind words

client love

OUR IMPACT

We work to spread good beyond our own small corner of the world as a member of social enterprise Buy1Give1. When you work with us, we make a personal donation, on your behalf, to create the impact you want to see in the world across causes supporting women, businesses, education and the environment.