You’re nervous about stepping in front of the camera
But maybe you’ve been putting this off because:
You don’t feel confident sharing yourself with the world
You’ve hated almost every photo that’s ever been taken of you
You already have professional headshots but they feel even more awkward than stock images
Or you don’t know what to bring, how to pose, what to wear or even where to start when it comes to photoshoots!
Can I let you in on a little secret? You’re not alone.
Can I let you in on a little secret? You’re not alone.
I’ve photographed people of all kinds—from brand new business owners to big-name celebrities. And every single one of them has stood in front of the camera with their own doubts and insecurities.
Over my 13+ year career as a multi-award-winning commercial photographer, I’ve photographed everyone from brand-new business owners to national leaders and public figures.
And every single one of them has felt unsure in front of the camera at some point.
This isn’t about being “photogenic.”
It’s about having the right guidance, environment and direction to bring out your natural confidence.
I’ve got you!
The good news is—
This is where I guide you through the whole process.
Starting with our strategy call, through to how you stand, where you look and what to do with your hands, I guide you through every part of the process.
Even down to ensuring your final selections align with your marketing goals, so you’re never left guessing.
The result?
Natural, confident, professional photos that feel authentic and boldly you.
Locations chosen to elevate your brand (not distract from it).
Expert styling in a variety of settings and backgrounds at the location to help you achieve multiple looks.
Professional studio lighting to make your images crisp, clear and ready to pop off the page.
Optional hair & makeup so you feel confident before we even start
Guidance so you never feel awkward or unsure what to do
Pre-shoot questionnaire and strategy call to align your shoot with your marketing goals so you can come feeling confident and fully prepared.
Imagine—
20-minute strategy call 3-4 weeks prior to your big day. During this call, we deep dive into your questionnaire and plan out the different locations within the Airbnb, general poses, props, clothing and your hair & make-up.
When you sign up, you will fill out a pre-shoot questionnaire. Add as much details as you can! We want to make sure this shoot is stress free, fun and you nail your marketing goals!
after the shoot
during the shoot
Pre shoot
book here!
Feeling nervous? This is the time I check in to see how you are feeling. Im here for you! Please do tell me how you are feeling so we can navigate the strategy call and your photoshoot.
show me upcoming dates, locations & pricing
This isn’t just a photoshoot. It’s a visibility upgrade.
during the shoot
All our planning comes to life! I will coach and guide you through the entire shoot, capturing you being you - natural poses and expressions that show off your personality and brand.
Throughout the shoot, I will keep showing you how you are looking, making sure you are loving what we are capturing. I love team work!
Pre shoot
Your hair and make up artist awaits you. She will make you look and feel you're very best while you sit back, relax and enjoy being pampered! What an excellent way to start your shoot with confidence. (optional extra)
Laughter alert - You won't stop smiling and laughing during our shoot! This a guaranteed.
On the day
after the shoot
book here!
show me upcoming dates, locations & pricing
after the shoot
during the shoot
Your favourite images will be professionally edited and you will receive your own private gallery to download your images in both high and low resolutions, ready for you to download and publish on all your professional platforms. Please all a minimum of 2 weeks once you have selected your favourite images.
Pre shoot
Within 2 weeks of your shoot, you will receive an unedited proof gallery of your stunning photos so you can select your favourites. If you would like extra images, you have the option to select and purchase these as well. If you can't decide and want the whole lot, you can do that too!
Getting your gallery
book here!
show me upcoming dates, locations & pricing
Real women. Real businesses. Real visibility shifts.
cASE STUDIES
This could be you!
Susie Ford
Mindset coach
Donna Fazzalari
Personal stylist
Leah Baylis
recruitment
Odette De Beer
Business Coach
Susie Ford
Mindset coach
Donna Fazzalari
Personal stylist
Leah Baylis
recruitment
Odette De Beer
Business Coach
Of course! My 13+ years of experience, plus endless commercial shoots, have given me a keen eye for what works on camera, and I can provide guidance on picking the best outfits for your shoot. Love a mirror selfie!
We will explore your outfit and accessory selections during our pre-shoot consultation. And if you’re looking for a whole wardrobe refresh, I work with several stylists who can jump in and help!
Can you help me pick my outfits?
As soon as possible. These sessions always book out! I only host these days 2-3 times a year, and I don't want you to miss out and wait to uplevel your business!
How early should I book my shoot?
Absolutely! I understand that when running a small business, you may be juggling many commitments.
When booking, you will have the option to pay in instalments. A third party is used for all payment plans.
Please note: your first instalment is required to lock in your photoshoot. Full Terms and Conditions will be provided upon booking.
Can I pay in instalments?
Just like everything else, I’ve got you covered! I only work with hair and makeup artists that have years of experience working on tv commercials, magazine shoots, weddings etc. They have experience in all different styles so they know exactly how to make you look your very best. They will also consult you on the day about how you like to wear your hair and what colours you prefer for your makeup.
And before your shoot, we’ll make sure your artist has a photo of you and any requests you might have.
What about hair and makeup?
Absolutely! We take great care in editing all of your final selections to make sure they look their absolute best. This could involve adjusting exposure, contrast, colour, shadows, highlights, and even minor issues like loose skin, small blemishes, or lint on your clothing.
Our editing process is all about enhancing your natural beauty. We truly believe that you are beautiful just the way you are, and we want your potential clients to see the real, authentic you! Therefore, we won't be altering your face, body shape, hair or removing any wrinkles.
Do you photoshop the images?
I’ve got you! Book a Headshot Refresh session. I offer these sessions monthly at my studio in Somerton Park.
What if I just need a headshot?
Find out more here!
No problem! Any images you want, beyond what is already included in your package, are available to purchase at an additional rate.
Individual images are $50 + gst
Bundle of 5 images are $175 + gst
What if I want more images than are included in the gallery?
Stage fright after gallery delivery is a real thing! It can be super overwhelming to suddenly have dozens of images to choose from. But don’t worry, I’ve got your back.
When selecting your photos, let me know that you are struggling to pick, and I will have a look at what you have selected and give you my option.
What if I get my photos and I don’t know how to use them?
Absolutely. As a commercial photographer, I have trained and worked with all different types of products.
Depending on your requirements, we might be able to include them during your personal branding shoot. Otherwise, we can set aside additional time to photograph your products.
Do you shoot products?
Donna Fazzalari, @sortshopstyle_with_donna
Who likes having their photo taken - almost no-one! I was nervous and a little anxious I would look awkward and dorky. Heidi was so organised
- she walked me through a very through prep process with some fabulous ideas to create a cohesive 'brand'.
On the day she is so warm and friendly yet incredibly professional. The results were the best version of me and more!
We all think we can take a photo until you see what can be achieved when you are in the hands of a talented and skilled photographer.
Leah baylis, @champagnerecruitment
What a joy it was to have Heidi! Being very nervous in front of the camera, Heidi made me feel relaxed and comfortable. I laughed more than expected!!
The quality of her photos are incredible and she understood the look I wanted and how I wanted to present myself and my business.
Heidi is genuine and professional. From the moment I booked with her, her communication was clear and thorough. For anyone wanting modern, fresh and fabulous photos, you won't be disappointed by using Heidi to capture your true essence!
Helen Hartley,
Astrology Matters
Heidi made the whole process fantastic!
Being a more mature lady, I was quite anxious about the session, however Heidi was encouraging, gracious and so easy to work with. When I received my head shots I was thrilled to pieces with the quality, image settings and I thought they were a great reflection of who I am.
I am very proud of them and have been happy to use them extensively. I would thoroughly recommend Heidi to anyone of any age wanting to have professional headshot's.
Heidi made the whole process fantastic!
Being a more mature lady, I was quite anxious about the session, however Heidi was encouraging, gracious and so easy to work with. When I received my head shots I was thrilled to pieces with the quality, image settings and I thought they were a great reflection of who I am.
I am very proud of them and have been happy to use them extensively. I would thoroughly recommend Heidi to anyone of any age wanting to have professional headshot's.
KARA LAMBERT, @karalambertcom
Heidi was a joy to work with. She was engaging and kind to me, I'm a bit shy. She was understanding about my concerns about a photo shoot and came through with a lot of patience and professionalism.
She was focused on getting the best shots and with the time she had, she was able to get some fantastic shots. She was fun, professional and artistic. I would highly recommend Heidi for her personal branding photography!
Tania davis,
The success slow couch
I had been putting off refreshing my photos for quite some time, until I met Heidi. Her supportive and creative approach to capturing my personality was exactly what I needed. It was nice to be looked after by such a professional.
LISA WELLS, @livingthehealthway
withlisawell
My Headshot FUNDAY session with Heidi was a lot of fun. And the end results of the photos blew me away. So natural, and really captured exactly what I wanted. A professional look that was naturally me.
Thank you so much Heidi, I love sprinkling my photos throughout my social media posts and looking and feeling next-level professional.
Simone Larwood, @yourphotosfiled
I was a little apprehensive about having professional photos done, but Heidi has a way of making you feel relaxed and the shoot ended up being a lot of fun. I was very happy with the results and if you're looking for corporate/business photos, I would highly recommend Heidi.
Thank you so much Heidi, I love sprinkling my photos throughout my social media posts and looking and feeling next-level professional.
meike Wise, @changeandways
My experience with Heidi was phenomenal!
Not only is Heidi incredibly professional and has all the gear and knowledge at hand, she also has her personal way of making you feel at ease in front of the camera.
My photos look fabulous and I will be sure to come back when I need additional photos for my new online courses.
joyce piper, @thefaceyogacoach
Working with Heidi is a delight.
She knows exactly how to calm and relax you, if this is what you need prior to facing the camera.
Heidi has an amazing eye, great talent and will capture your best moments creating photos that you can proudly to use on your website and social media.
kind words
client love
Hi, I'm Heidi!
Not because I didn’t know how to take a good photo.
But because visibility felt uncomfortable. Exposed. Even a little self-indulgent.
That experience changed everything.
Because I realised this isn’t a skills problem. It’s an identity and visibility problem.
And I started seeing it everywhere —in talented, capable women who were exceptional at what they did… but invisible in how they showed up.
That’s where I come in. I combine:
+ Commercial photography expertise
+ Personal brand strategy
+ Visibility psychology
To help you become the kind of woman people instantly recognise as:
credible, confident, and in demand.
This isn’t about becoming someone else. It’s about closing the gap between who you are… and how you’re seen.
Because standing out isn’t risky. Invisible is. And if no one can see you —they can’t choose you.
why me? why this? why now?
– Heidi x
To being boldly visible always,
Multi-award-winning, nationally published commercial photographer. Certified coach. Founder of Heidi Wolff Studio and Bold & V!sible.
For over 13 years, I’ve worked at the highest level of commercial photography — capturing CEOs, politicians, creatives and brands for campaigns, billboards and national publications.
But what sets my work apart isn’t just how things look. It’s understanding how people decide.
Because visibility isn’t just about showing up. It’s how you’re interpreted when you do.
We now know that people form impressions in milliseconds — before logic, before language, before strategy. Which means your personal brand isn’t built in your captions. It’s built by what people see.
And here’s what most people don’t expect… For years, I built a successful business behind the camera — high-end clients, national campaigns, work that looked impressive on paper.
But there wasn’t a single photo of me online for over 8 years. I told myself the work should speak for itself. That I didn’t need to be the face of it.
My income was inconsistent.
Opportunities felt harder than they should have.
And deep down… I knew I was hiding!
6 photos every business needs to stand out.
22 content ideas to kickstart your socials, emails and content marketing.
My secret professional shoot template to help you plan the perfect shoot (whether your DIY or hire a professional)
Warning: may cause increased visibility, dream-client DMs, and a serious upgrade to your brand visuals.
FREE GUIDE: THE 6 DIY PHOTOS EVERY BUSINESS NEEDS TO BE VISIBLE ONLINE
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