Profile Photo Checklist 

THE ESSENTIAL

Your profile photo is the first impression you make online, even before someone reads your name and job title. A standout profile photo can open doors, create connections, and leave a lasting impression.  

I’ve created an easy-to-follow checklist to ensure your profile photo is optimised. Many of these tips might sound obvious, and you probably already know them, but spend 30 seconds on LinkedIn and you’ll see many haven’t received the memo—and just maybe, you have missed a few steps yourself. 

High Quality

my profile photo checklist: 

LET'S CHAT! 

This means it has been taken by a professional, not on your phone by your colleague in the back corner of the office. We’ve all done this in a pinch, but it’s not a long-term solution.

Face Forward

Your face should be facing forward and square to the camera with direct eye contact. Not a side angle like a selfie at your best friend’s wedding. Sure, everyone has a best side, but we want to see all of you because that’s the quickest way someone can begin to like and trust you. 

Frame

Your beautiful face needs to take up at least 50% of the frame. This is about you, not the background or what you’re holding or wearing. 

Smile

Please smile. Don’t believe for a second that not smiling makes you seem more professional. A friendly smile makes you approachable, and your potential clients will see you as someone they’d like to work with. 

Be Authentic and Express Your Personality:

Contrary to popular opinion, you shouldn’t present differently depending on the platform. You are the same brand and person whether you’re on LinkedIn, Instagram, or talking to someone on the phone. Wear a T-shirt if that’s your brand or a colorful top if that’s more you. 

Consistency across platforms: 

Use the same profile photo across all platforms to create a cohesive online presence. This helps people recognise you instantly, no matter where they contact you. 

Background Choice:

Opt for a clean, uncluttered background that complements your brand. I like to keep it simple with a neutral background like white or blurred greenery. If you really want to stand out, place your headshot on one of your primary brand colours.

BONUS TIPS

Consider platform specifications:

Different platforms have different requirements for profile photos. Ensure your photo is cropped to the recommended size for each platform to avoid any awkward cuts or stretching. 
  • LinkedIn: 400 x 400 pixels 
  • Facebook: 170 x 170 pixels 
  • Instagram: 320 x 320 pixels 
  • Twitter: 400 x 400 pixels 

Choose a Commercial Headshot Photographer:

Look for a photographer who specialises in headshots, like me! There’s an art to nailing a headshot, from the lighting and posing to post-production. Natural light and a digital SLR aren’t enough if you really want to be taken seriously and grow your business. Investing in quality headshots is investing in yourself! 
Want to have profile photo to open doors, create connections, and leave a lasting impression?

(And you know your business deserves better.)

We make it easy, so you can
get on with your business

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