Each day, you’ll unlock one simple shift that helps you feel more confident, visible and in control of your camera.
NO TECH HEADACHES
LIVE CHALLENGE
NO OVERWHELM
NO GUESSWORK
clarity, confidence, and easy, memorable steps to help you show up boldly online — for yourself and your business.
Build a Brand Thats Boldly Visible
In just 5 days, you’ll unlock small but mighty tweaks that make a big impact — helping you look more professional, feel confident behind the camera, and show up online with a bold, magnetic personal brand.
01
Why visibility isn’t vanity — and how your phone camera can become your most powerful business tool for connection, credibility, and growth.
02
The simplest composition trick that makes your photos instantly more balanced, professional, and scroll-stopping — no filter required.
03
Find your best natural light and capture bright, flattering photos that make your brand stand out online.
04
Start seeing yourself differently and showing up with more self-belief, courage, and consistency because you're not unphotogenic — you just haven’t been shown how.
05
Simple camera confidence tricks that change everything so your photos look natural and flattering every time.
06
Two low-cost equipment upgrades that make a significant difference to elevate your DIY photos.
DAY 1:
Composition Made Simple
The quickest way to make your photos look instantly better — and no, it’s not a new filter.
You’ll learn one simple framing tweak that makes your photos look balanced, professional, and scroll-worthy — so you finally feel Phonegenic.
Yes, I'm ready to be phonegenic
The Selfie Fixes That Work
Lighting makes or breaks a photo and the best kind is already free.
You’ll discover how to find and use flattering natural light so your photos look bright, sharp, and high-quality (no ring light required).
DAY 2:
Yes, I'm ready to be phonegenic
Visibility Starts Here.
You’re not unphotogenic — you just haven’t been shown how.
We’ll dive into some simple mindset tools to start rewriting the stories that have held you back from showing up authentically — while keeping your confidence and professionalism front and centre.
DAY 3:
Yes, I'm ready to be phonegenic
Camera Confidence Tricks.
Two little secrets that separate awkward selfies from effortless ones and once you know them, you can’t unsee them.
DAY 4:
Yes, I'm ready to be phonegenic
Your Phonegenic Setup
Using equipment and tech doesn’t have to stop you in your tracks. You’ll discover two low-cost pieces of equipment that instantly make your photos look more polished, consistent, and elevated — so showing up online feels easier, faster, and a whole lot more fun.
DAY 5:
Yes, I'm ready to be phonegenic
What’s Included + How the Challenge Runs
This is where the magic really happens!
After each live training, we’ll open up for live Q&A and real-time feedback. Ask questions, get clarity, and we’ll look at your selfies together so you know what’s working and what to tweak.
You’ll also learn by watching others get coached — seeing what works, what doesn’t, and how small changes make a big difference.
I stay on the call until all questions related to the challenge content are answered.
The practical details
Short, focused daily live trainings designed to help you feel more camera-comfortable and flex your courage muscle — so you can start taking Phonegenic™ selfies.
Each session runs around 15–20 minutes and gets straight to the point. You’ll learn practical phone photography skills alongside mindset shifts that make showing up feel easier, natural, and definitely not performative.
These are skills you can practise and use immediately.
You’ll also get access to a private Facebook group for participants only.
This is a supportive, cheer-each-other-on space where everyone becomes both a student and a teacher. You’ll see other women practising, experimenting, and showing up which builds confidence faster than doing it alone.
Inside the group you can share wins, ask questions, post selfies for feedback if you can’t make it live, and be supported by women who are in it with you.
5 days of live training
5 days of live q&a calls
3
Private Facebook Community
1
2
Why Phonegenic Isn’t Just Another challenge.
Most challenges give you tips you’ll never even try. Phonegenic™ gives you foundations you’ll use forever.
“Oh my god… why did no one teach me this sooner?”
These are the same camera and visibility skills I’ve taught women in business for over 13 years — the ones that finally make them say:
This isn’t theory.
This isn't about becoming an influencer.
This isn’t content fluff.
This is the starting point every woman in business needs if she wants to feel confident, capable, and visible online — without the overwhelm.
Yes Please!
Who is the Phonegenic Challenge For?
You want to show up online but don’t know where to start because every time you’ve tried, you’ve gotten lost in long, confusing videos that made everything feel harder than it should be.
Your photos never quite look how you hoped they would and you’re tired of wondering why they’re not turning out the way you imagined.
You’re craving simple, practical steps that help you feel a little more confident before diving into bigger visibility or content strategies.
You want to feel more natural and at ease using your phone camera — not stiff, awkward, or second-guessing every shot.
You know you need to start building your visibility now… not “one day,” not after you lose weight, not when you feel ready. Now.
You’re not open to being seen, even just a little. This challenge gently nudges you forward, but you still need a willingness to take that first small step.
You’re expecting confidence without practice. These 5 days give you the tools, but you still need to practice.
You want someone to tell you to hide behind filters, presets, or heavily staged photos. This is about authentic visibility, not performance.
You’re looking for a full content or visibility strategy — that’s what Selfies Made Simple is for (this challenge prepares you for it).
You want advanced photography tutorials, editing techniques, or influencer-style posing. This challenge is about simple, foundational wins.
Isn’t For You If …
Perfect For You If …
You can absolutely use any brand or model of smartphone you have for this course. Unlike other courses that only teach on iPhone, this course covers photographic principles that apply to any phone. So, it doesn't matter if you have an Android or any other brand, you're good to go!
I don’t have an iPhone. Can I use Android?
This course isn’t about product photography — but here’s the thing: people buy from people. If you run a product-based business, showing your face is what builds trust, connection, and sales.
And here’s the bonus: you’ll also be able to use these same skills to capture User Generated Content (UGC) — taking photos of your customers, clients, or community with your products. That way, you’re building authentic, relatable content that sells without ever feeling “salesy.”
Still not convinced? Scroll up and check the stats. 😉
What if I sell products?
You’ll get lifetime access for as long as the course is running — so you can come back to it anytime your brand evolves, you need a refresher, or you hit a new challenge we’ve already covered inside. Think of it as your personal visibility resource kit, ready whenever you need it.
And here’s the exciting part: I’ll soon be launching a membership program that dives even deeper into the principles inside this course (and so much more). V!sibility by Design will be included in that membership, so your learning — and your growth — doesn’t stop here.
How long will I have access to the course?
Totally fine — all sessions are recorded and uploaded within 48 hours. Life happens (we know!), so everything’s designed to be flexible and accessible.
What if I can’t attend the live sessions?
Yep! Every week we have live Q&A coaching calls where you can bring your questions and get direct feedback on your photos. If a few people are facing the same challenge, we’ll bundle them together so everyone learns. Plus, you’ll have access to our private community — a space to celebrate wins, troubleshoot hurdles, and get support from women walking the same path.
⚡ And here’s the bonus: if you’re one of the first 5 to enrol, you’ll also get a 30-minute 1:1 Brand Photo Audit with me — personalised feedback designed to instantly elevate your visuals and visibility.
Will I receive personalised feedback?
Then you’re exactly in the right place. V!sibility by Design was created for women who don’t feel at home in front of the camera (yet). We’ll work through the mindset blocks, the practical how-to, and the visibility shifts that make showing up easier — so by the end, photos won’t feel like a chore. In fact, you may even start to enjoy it.
That said, if you’re carrying heavier trauma around being seen or photographed, counselling or deeper support might be the best first step. If you’re unsure, reach out — I’m always happy to chat and point you in the right direction. Email: contact@heidiwolff.com.au
What if I hate taking photos of myself?
Absolutely — this isn’t an either/or. In fact, these skills will make you a dream client for your photographer because you’ll know how to pose, style, and clearly communicate your brand vision.
And here’s the missing piece: between those professional shoots, your audience still wants to see you in action — the behind-the-scenes, the everyday, the real life. That’s where your DIY phone photos come in. They keep your content fresh, consistent, and relatable.
Professional photos + your own phone photos = the ultimate visibility combo.
I'm already working with a photographer — will this still help?
Not even close. V!sibility by Design is for women in business — coaches, creatives, service providers, and product sellers — who want to show up with confidence and connection.
Influencers and business owners market very differently. We’re not here to chase trends, go viral, or build followers for the sake of it. We’re here to build visual brands that attract clients, create real impact, and actually grow your business.
Is this just for influencers?
The few courses out there will show you how to take a “pretty” photo — but without strategy behind it, those photos won’t grow your business.
V!sibility by Design is different. It’s about the strategy, skills, mindset, and brand clarity that make your photos actually work for your business. Backed by 13 years behind the lens and over 2,000 students taught, this framework is designed to help you stop hiding and start showing up
What makes this different from other photography courses?
Then you’re in good company — me too! In fact, I didn’t have a single photo of myself on my website for the first 8 years of business. I totally get it.
And honestly? Being visible online isn’t what most of us thought we’d have to do when we started our business, right? That’s exactly why this course exists — to give you the tools, support, and confidence to show up in a way that feels authentic to you, not like you’re forcing yourself into someone else’s version of visibility.
What if I’m introverted?
Email me at contact@heidiwolff.com.au
If something’s on your mind, let’s clear it up — no pressure, just straight answers so you know if this is right for you.
Still have questions?
Here’s what other students were wondering before they enrolled
FAQ's
Do I need the latest smartphone?
Absolutely not! You don't need the latest smartphone for this course. The techniques and skills I teach are applicable to every smartphone. Yes, each phone model has a slightly different camera app setup but they’re more alike than you think and I’ll cover the critical differences.
How long is each live session?
Each daily training is 15–20 minutes. Short, sharp, and intentional.
The first and last sessions may run slightly longer.
Live Q&A follows each session, including real-time photo feedback. I don't want you second-guessing or stuck wondering if you’re “doing it right.”
Is there time for Q&A? What if I miss a session?
A live Q&A follows every daily teaching — so bring your questions.
I’ll stay on the call until all questions are answered that relate to that day’s lesson (or anything we’ve already covered).
If you can’t attend live, simply drop your question and selfie in the private Facebook group, and I’ll answer it during the following day’s session. You won’t be left behind.
Is there a private Facebook group?
Yes. The Phonegenic™ LIVE Challenge includes a private Facebook group.
This isn’t just a place to drop questions. It’s a supportive, cheer-each-other-on space where everyone learns together. You’ll see other women practising, experimenting, and showing up alongside you, which is often just as powerful as the teaching itself.
Inside the group, you can:
+ Share your wins, challenges, and questions between sessions
+ Post your selfies for feedback if you can’t make it live
+ Learn from each other’s questions, experiences, and breakthroughs
+ Be supported by women who are in it with you
The Facebook group is designed to be a safe, generous, no-judgement container — because visibility gets easier when you’re not doing it alone.
How long do I have access to the Challenge?
You’ll have access to all challenge content until midnight, Friday February 13th, 2026.
That gives you time to catch up, rewatch the trainings, and actually apply what you’re learning — not just binge and forget.
This access window is intentional.
Momentum builds confidence, and confidence comes from practice — not waiting or saving this for “later.”
You’ll have enough space to experiment and build skills, without letting visibility slip back onto the back burner.
Do I need fancy equipment?
Nope! Your phone is all you need. I’ll show you the optional low-cost tools that make a big difference with a bonus equipment guide for your current stage of business and beyond.
I hate photos of myself… will this help?
Yes, if you’re open to the experience!
This challenge isn’t about forcing confidence or pretending you suddenly love the camera. It’s about being willing to try, test, experiment, and notice what shifts — both in your skills and your mindset.
You’ll learn simple, foundational tools that make showing up feel easier and more natural. But like anything worth learning, it takes practice. The technique matters — and so does the way you talk to yourself while you’re learning it.
This challenge gives you the stepping stones.
What you do with them is up to you.
If you’re willing to show up imperfectly, practise consistently, and stay curious instead of critical, this will absolutely help.
92% of people trust individuals more than brands — your face builds more trust than your logo ever will.
5 day
5 day challenge only 5 day challenge only $99 - 5 day challenge only $99 - 5 day challenge only $99 - 5 day challenge only $99 -
5 day challenge only $99 - 5 day challenge only $99 - 5 day challenge only $99 - 5 day challenge only $99 - 5 day challenge only $99 - 5 day challenge only $99 - 5 day challenge only $99 - 5 day challenge only $99 - 5 day challenge only $99 - 5 day challenge only $99 - 5 day challenge only $99 - 5 day challenge only $99 -
BUILD SOMETHING THAT LASTS — AND FEELS LIKE YOURS (FOR ONLY $99.)
You don’t need to wait until you feel ready — ready never comes.
You just need to start. Messy. Brave. Courageous. Right where you are.
Because visibility isn’t vanity — it’s strategy. It’s not about chasing perfection; it’s about sharing your brilliance, your ideas, and your expertise with the people who need them the most.
When you show up, your business grows — and so does your impact.
You become memorable. Magnetic. The woman people remember, trust, and want to work with.
This 5-day Challenge is your starting point — simple, powerful skills to help you show up online with confidence that lasts.
Join the 5-Day Challenge now!
Hi, I'm Heidi
But here’s what I’ve learned: different isn’t risky — invisible is.
And that’s why I started the Phonegenic™ Challenge.
Because I never want another woman to wait years to feel “ready.”
This free 5-day experience is your first step toward changing the way you see yourself — both in photos and in business.
It’s the space where you realise:
✨ you can be photogenic,
✨ you can take control of your personal brand,
✨ and you can build the confidence that carries through every part of your business.
So consider this your nudge — to rip off the bandaid, grab your phone, and finally start showing up as the woman behind the brand.
why me? why this? why now?
Because I never want another woman to waste years waiting to feel “ready.”
– Heidi x
To being boldly visible always,
That’s why I created
yES, IM IN!
PHONENEIC CHALLENGE
I’m an award-winning photographer, visibility coach, and creator of the V!sible Movement — but for years, I hid behind the camera myself.
I built a business that looked successful on paper — billboards, magazine covers, corporate campaigns, awards — but not a single photo of me existed online. I told myself the work should speak for itself.
It did… until it didn’t.
Because the truth is, if no one can see you, they can’t choose you.
Like so many women, I’d internalised the quiet conditioning that said, don’t be too much, don’t take up space. Visibility felt uncomfortable. Vulnerable. Even vain.
Our Challenge
Action-Taker Guarantee
If you dive into the Phonegenic™ Challenge, participate in the challenge, implement what I teach, and you still don’t feel like you’ve gained a clear grasp of the skills I have taught— I’ll give you your money back.
But you do have to actually do the work. No half-hearted binge-watching while scrolling Insta.
No disappearing on yourself and then sliding into my inbox asking for a refund.
This guarantee exists because I know these skills work. I’ve seen them change how women show up.
If you’re ready to back yourself, I’m ready to back you — risk free.
join today
