Right now, taking a selfie feels ....
You open the camera… pause… pull a face… hate how it looks… close the app.
sign me up!
Over five days, you’ll be live with me learning bite-sized, practical Selfie skills inside a safe, supportive container — a place to test, try, experiment, and build real proof that taking a Phonegenic Selfie is a skill you can learn and feel proud to post.
Showing your face online drives up to 38% more engagement (no surprise there), and you wouldn’t be here if you didn’t already know visibility matters in 2026.
But somewhere along the way, we started treating bad selfies like a personal flaw instead of what they actually are: a learnable skill.
We didn’t grow up with phones in our back pockets.
We weren’t taught how to photograph ourselves in a way that feels natural, authentic, and professional.
So, of course, it feels awkward.
Of course, it feels emotional and loaded!
Now add what’s happening with AI. It's everywhere! And the brands cutting through in 2026 aren’t trying to out-shout the internet. They’re the ones that feel real. Human. Recognisable. Built on connection.
That’s where the Phonegenic Challenge comes in.
'forced, fake, uncomfortable, icky'?
What’s Included + How the Challenge Runs
This is where the magic really happens!
After each live training, we’ll open up for live Q&A and real-time feedback. I'll review your selfies, so you know what’s working and what to tweak.
You’ll also learn by watching others get coached, seeing what works, what doesn’t, and how small changes make a big difference.
I'll stay on the call until all questions related to the challenge content are answered.
The practical details
Short, focused daily live trainings designed to help you feel more comfortable on camera without second-guessing every photo and start flexing your confidence muscle.
Each session runs for 15–20 minutes and covers one simple phone photo tweak you can practise immediately. These are the same small adjustments I’ve seen make the biggest difference over 13+ years of teaching.
No information overload.
Just skills you’ll actually use and apply straight away.
You won’t be doing this by yourself.
This is a supportive, cheer-each-other-on space where everyone becomes both a student and a teacher. You’ll see other women practising, experimenting, and showing up, which builds confidence faster than doing it alone (or scrolling YouTube or influencer reels ever could).
Inside the group, you’ll share wins, ask questions, post your selfies and be supported by women who are in it with you.
5 days of live training
5 days of live q&a calls
3
Private Facebook Community
1
2
Mon feb 2 - friday feb 6
What Our Students Are Raving About:
“Before taking the Challenge with Heidi, I just couldn’t get the lighting or angles right, no matter how many times I tried. I wasn’t hiding, but I definitely wasn’t showing up as my true self. The energy I bring to my work wasn’t shining through in my photos. And that matters because people connect with YOU.
What I loved most was how simple Heidi made it. No jargon, no complicated tech—just clear, actionable steps that helped me take photos that truly feel like ME. Now I feel confident, competent, and finally proud to share photos of myself in my content.
Would I recommend it? 100%—especially if you want to show up with clarity, warmth, and a little bit of fabulous!”
— Susie Ford, Coach & Founder – Let’s Just Be Fabulous
BEFORE
AFTER
DAY 1:
Composition Made Simple
The quickest way to make your photos look instantly better, and no, it’s not a filter.
You’ll learn one simple framing tweak that makes your photos look balanced, professional, and scroll-worthy, so you finally feel Phonegenic.
yes, sign me up!
The Selfie Fixes That Work
Lighting makes or breaks a photo and the best kind is already free.
You’ll discover how to find and use flattering natural light so your photos look bright, sharp, and high-quality (no ring light required).
DAY 2:
Yes, I'm ready to be phonegenic
Visibility Starts Here.
You’re not unphotogenic, you just haven’t been shown how.
We’ll dive into simple mindset tools to start rewriting the stories that have held you back from showing up authentically, while keeping your confidence and professionalism front and centre.
DAY 3:
Yes, I'm ready to be phonegenic
Camera Confidence Tricks.
Two little secrets that separate awkward selfies from effortless ones and once you know them, you can’t unsee them.
DAY 4:
Yes, I'm ready to be phonegenic
Your Phonegenic Setup
Using equipment and tech doesn’t have to stop you in your tracks. You’ll discover two low-cost pieces of equipment that instantly make your photos look more polished, consistent, and elevated. Showing up online never felt easier.
DAY 5:
Yes, I'm ready to be phonegenic
5 day
5 day challenge only 5 day challenge only $99 - 5 day challenge only $99 - 5 day challenge only $99 - 5 day challenge only $99 -
5 day challenge only $99 - 5 day challenge only $99 - 5 day challenge only $99 - 5 day challenge only $99 - 5 day challenge only $99 - 5 day challenge only $99 - 5 day challenge only $99 - 5 day challenge only $99 - 5 day challenge only $99 - 5 day challenge only $99 - 5 day challenge only $99 - 5 day challenge only $99 -
This is the moment most women hesitate.
Not the big dramatic “no.”
Not the confident “yes.”
The quiet, maybe.
“I’ll see how I feel.”
“I’ll decide closer.”
“I’ll probably join next time.”
And that’s exactly how visibility stays just out of reach.
Not because you don’t want it.
Not because you don’t know how important it is.
But because visibility asks you to move before you feel ready.
Before confidence arrives.
Before it feels natural.
Before it feels comfortable.
So the decision gets postponed... again, out of self-protection.
And honestly?
That makes sense.
Join the 5-Day Challenge today!
Which is exactly why the Phonegenic™ LIVE Challenge exists.
It’s not designed for women who already feel confident on camera.
It’s designed for women who are willing to practise inside a supported container — to try, test, and build skill without doing it alone.
Five days.
Bite-sized teaching.
Simple, doable action.
Clear guidance from a multi-award-winning photographer and visibility coach, so you’re never left wondering if you’re “doing it right.”
No pressure to be perfect.
No expectation that you suddenly love the camera.
This is where “one day” becomes now and visibility becomes non-negotiable.
is the
Phonegenic Challenge
For me?
You want to show up online but don’t know where to start. Every time you try, you end up knee-deep in YouTube tutorials or influencer reels that somehow make everything feel harder, heavier, and more confusing than it ever needed to be.
Your photos never quite look how you hoped they would, and you’re officially tired of wondering why it seems to work for everyone else.
You know visibility matters, but confidence hasn’t magically arrived yet, so you default to Canva quotes, coffee pics, or “I’ll do it later”, even though you know that’s not really a statergy.
You’re craving simple, practical steps that actually improve your selfies now, before diving into anything bigger or more strategic. You want proof, baby!
You want to feel natural, professional, and like yourself on camera. Not stiff, awkward, or stuck faking it till you make it.
And if we’re being honest… weight has been part of the delay too. Waiting to feel “better,” “lighter,” or more ready before you let yourself be seen.
You’re willing to practise, laugh at yourself a bit, and give it a go, because deep down, you know it’s time to stop waiting and start showing up as you are.
You’re not open to being seen. This challenge gently nudges you forward, but it does require a willingness to take that first step.
You’re expecting confidence to arrive without practice. These 5 days give you the tools, but confidence comes from using them during the challenge and beyond.
You want someone to tell you it’s fine to keep hiding behind filters, presets, AI photos, or stock images. This space is about authentic visibility that reflects your values and builds trust with your audience.
You’re looking for a visual visibility strategy. Join Selfies Made Simple (Join the waitlist). This challenge prepares you for that next level.
You want advanced photography tutorials, heavy editing, or influencer-style posing. This is about bite-sized selfie wins for women in business.
You don’t want constructive feedback or you’re only here for praise.
You’re not willing to practise when it feels awkward.
Isn’t For me If …
Perfect For me If …
If any of this felt uncomfortably familiar, this is your sign to join!
No hard feelings. This is a practice space, not a shortcut to a boldly magentic brand.
This is where you decided.
This is where you decided.
enrol now
For just $99, you can stop thinking about visibility and actually try it.
Safely. Intentionally. Without pressure.
Or keep telling yourself “one day.”
Your call!
Small decision, big results
You can absolutely use any brand or model of smartphone you have for this course. Unlike other courses that only teach on iPhone, this course covers photographic principles that apply to any phone. So, it doesn't matter if you have an Android or any other brand, you're good to go!
I don’t have an iPhone. Can I use Android?
This course isn’t about product photography — but here’s the thing: people buy from people. If you run a product-based business, showing your face is what builds trust, connection, and sales.
And here’s the bonus: you’ll also be able to use these same skills to capture User Generated Content (UGC) — taking photos of your customers, clients, or community with your products. That way, you’re building authentic, relatable content that sells without ever feeling “salesy.”
Still not convinced? Scroll up and check the stats. 😉
What if I sell products?
You’ll get lifetime access for as long as the course is running — so you can come back to it anytime your brand evolves, you need a refresher, or you hit a new challenge we’ve already covered inside. Think of it as your personal visibility resource kit, ready whenever you need it.
And here’s the exciting part: I’ll soon be launching a membership program that dives even deeper into the principles inside this course (and so much more). V!sibility by Design will be included in that membership, so your learning — and your growth — doesn’t stop here.
How long will I have access to the course?
Totally fine — all sessions are recorded and uploaded within 48 hours. Life happens (we know!), so everything’s designed to be flexible and accessible.
What if I can’t attend the live sessions?
Yep! Every week we have live Q&A coaching calls where you can bring your questions and get direct feedback on your photos. If a few people are facing the same challenge, we’ll bundle them together so everyone learns. Plus, you’ll have access to our private community — a space to celebrate wins, troubleshoot hurdles, and get support from women walking the same path.
⚡ And here’s the bonus: if you’re one of the first 5 to enrol, you’ll also get a 30-minute 1:1 Brand Photo Audit with me — personalised feedback designed to instantly elevate your visuals and visibility.
Will I receive personalised feedback?
Then you’re exactly in the right place. V!sibility by Design was created for women who don’t feel at home in front of the camera (yet). We’ll work through the mindset blocks, the practical how-to, and the visibility shifts that make showing up easier — so by the end, photos won’t feel like a chore. In fact, you may even start to enjoy it.
That said, if you’re carrying heavier trauma around being seen or photographed, counselling or deeper support might be the best first step. If you’re unsure, reach out — I’m always happy to chat and point you in the right direction. Email: contact@heidiwolff.com.au
What if I hate taking photos of myself?
Absolutely — this isn’t an either/or. In fact, these skills will make you a dream client for your photographer because you’ll know how to pose, style, and clearly communicate your brand vision.
And here’s the missing piece: between those professional shoots, your audience still wants to see you in action — the behind-the-scenes, the everyday, the real life. That’s where your DIY phone photos come in. They keep your content fresh, consistent, and relatable.
Professional photos + your own phone photos = the ultimate visibility combo.
I'm already working with a photographer — will this still help?
Not even close. V!sibility by Design is for women in business — coaches, creatives, service providers, and product sellers — who want to show up with confidence and connection.
Influencers and business owners market very differently. We’re not here to chase trends, go viral, or build followers for the sake of it. We’re here to build visual brands that attract clients, create real impact, and actually grow your business.
Is this just for influencers?
The few courses out there will show you how to take a “pretty” photo — but without strategy behind it, those photos won’t grow your business.
V!sibility by Design is different. It’s about the strategy, skills, mindset, and brand clarity that make your photos actually work for your business. Backed by 13 years behind the lens and over 2,000 students taught, this framework is designed to help you stop hiding and start showing up
What makes this different from other photography courses?
Then you’re in good company — me too! In fact, I didn’t have a single photo of myself on my website for the first 8 years of business. I totally get it.
And honestly? Being visible online isn’t what most of us thought we’d have to do when we started our business, right? That’s exactly why this course exists — to give you the tools, support, and confidence to show up in a way that feels authentic to you, not like you’re forcing yourself into someone else’s version of visibility.
What if I’m introverted?
Email me at contact@heidiwolff.com.au
If something’s on your mind, let’s clear it up — no pressure, just straight answers so you know if this is right for you.
Still have questions?
Here’s what other students were wondering before they enrolled
FAQ's
Can't make it live?
We have you covered! I don't want live attendance to hold you back.
Replays are uploaded shortly after each live session into your Challenge Portal. If you can’t attend live, you’re encouraged to post your questions and selfies in the Facebook group so you can still get feedback and learn alongside everyone else.
Just keep in mind: this challenge works best when you participate, not just watch. Even on replay days, practising and engaging in the Facebook group is where the real shifts happen.
Do I need the latest smartphone?
Absolutely not! You don't need the latest smartphone for this course. The techniques and skills I teach are applicable to every smartphone. Yes, each phone model has a slightly different camera app setup but they’re more alike than you think and I’ll cover the critical differences.
How long is each live session?
Each daily training is 15–20 minutes. Short, sharp, and intentional.
The first and last sessions may run slightly longer.
Live Q&A follows each session, including real-time photo feedback. I don't want you second-guessing or stuck wondering if you’re “doing it right.”
How does the Q&A session work?
A live Q&A follows every daily teaching — so bring your questions.
I’ll stay on the call until all questions related to that day’s lesson (or anything we’ve already covered) are answered. This is also where we can look at your selfies together and talk through what’s working and what to tweak.
If you can’t attend live, simply post your question and selfie in the private Facebook group and I’ll answer it during the following day’s session. You won’t be left behind.
Why do we have a private Facebook group?
Because visibility gets easier when you’re not doing it alone.
The group is a supportive, cheer-each-other-on space where everyone learns together. You’ll see other women practising, experimenting, and showing up alongside you, which is often just as powerful as the teaching itself.
This is where momentum builds. Confidence grows faster when you can see what’s working for others, ask questions in real time, and realise you’re not the only one figuring it out.
Inside the group, you can:
+ Share wins, questions, and challenges between sessions
+ Post your selfies for feedback if you can’t make it live
+ Learn from other women’s questions, experiments, and breakthroughs
+ Be supported by women who are in it with you
+ Connect and network in a genuine, low-pressure way
The Facebook group is a safe, generous, no-judgment container.
No negativity. No comparison spirals. Just real women practising visibility together.
How long do I have access to the Challenge?
You’ll have access to all challenge content until midnight, Friday February 13th, 2026.
That gives you time to catch up, rewatch the trainings, and actually apply what you’re learning — not just binge and forget.
This access window is intentional.
Momentum builds confidence, and confidence comes from practice — not waiting or saving this for “later.”
You’ll have enough space to experiment and build skills, without letting visibility slip back onto the back burner.
Do I need fancy equipment?
Nope! Your phone is all you need. I’ll show you the optional low-cost tools that make a big difference with a bonus equipment guide for your current stage of business and beyond.
I hate photos of myself, will this help?
Yes, if you’re open to the experience!
This challenge isn’t about forcing confidence or pretending you suddenly love the camera. It’s about being willing to try, test, experiment, and notice what shifts — both in your skills and your mindset.
You’ll learn simple, foundational tools that make showing up feel easier and more natural. But like anything worth learning, it takes practice. The technique matters and so does the way you talk to yourself while you’re learning it.
This challenge gives you the stepping stones.
What you do with them is up to you.
If you’re willing to show up imperfectly, practise consistently, and stay curious instead of critical, this will absolutely help.
How much time do I need to practise?
In an ideal world, as much time as you can give it — but let’s be real, you’re running a business.
Set aside at least 15 minutes to practise and experiment with the day’s skill. That’s enough time to take a few solid selfies, notice what’s working, and have something specific to ask feedback on.
More time is a bonus.
Consistency is what actually moves the needle.
Hi, I'm Heidi
But here’s what I’ve learned: standing out isn’t risky — invisible is.
And that’s why I started the Phonegenic™ Challenge.
Because I never want another woman to wait years to feel “ready.”
This free 5-day experience is your first step toward changing the way you see yourself both in photos and in business.
It’s the space where you realise:
✨ you can be photogenic,
✨ you can take control of your personal brand,
✨ and you can build the confidence that carries through every part of your business.
So consider this your nudge to rip off the bandaid, grab your phone, and finally start showing up as the woman behind the brand.
Visibility starts with just a selfie!
why me? why this? why now?
Because I never want another woman to waste years waiting to feel “ready.”
– Heidi x
To being boldly visible always,
That’s why I created
yES, IM IN!
PHONENEIC CHALLENGE
I’m a multi-award-winning photographer, visibility coach, and creator of the V!sible Movement, but for years, I hid behind the camera myself.
I built a business that looked successful on paper. I had my images on billboards, national household magazines and large corporate campaigns, but not a single photo of me existed online for over 8 years. I told myself the work should speak for itself, but my income was extremely lumpy - I still worked at the local camera store.
The truth is, if no one can see you, they can’t choose you.
Like so many women, I’d internalised the quiet conditioning that said, don’t be too much, don’t take up space. Visibility felt uncomfortable. Vulnerable. Even vain.
Our Challenge
Action-Taker Guarantee
If you dive into the Phonegenic™ Challenge, participate in the challenge, implement what I teach, and you still don’t feel like you’ve gained a clear grasp of the skills I have taught— I’ll give you your money back.
But you do have to actually do the work. No half-hearted binge-watching while scrolling Insta.
No disappearing on yourself and then sliding into my inbox asking for a refund.
This guarantee exists because I know these skills work. I’ve seen them change how women show up.
If you’re ready to back yourself, I’m ready to back you.
enrol now
