You’re about to take some DIY photos for your socials.
Your phone’s open and you’ve got a few minutes to finally capture some content.
Maybe you’re heading out to a networking event looking put together.
Maybe you’ve set aside time and promised yourself: this time I’ll actually do it.
Then it hits you…
❌ What do I do with my hands?
❌ Why do I look so awkward?
❌ Ugh, all I see are the lumps and bumps I want to hide.
❌ Yuck — there’s no way I can post that.
Sound familiar? You’re not the only one.
Picture this:
After
Before
Most of us were never taught how to be in photos.
We step in front of the camera and hope for the best — then beat ourselves up when we don’t like what we see.
And every time a photo makes you cringe?
You tell yourself…
“I’m just not photogenic.”
“I need to lose weight first.”
“Please delete that — I look awful.”
But here’s the truth → photogenic isn’t something you’re born with.
It’s a skill.
Most of us were never taught how to be in photos.
We step in front of the camera, cross our fingers, and hope for the best — then beat ourselves up when we don’t like what we see.
And every time a photo makes you cringe?
You tell yourself…
❌ “I’m just not photogenic.”
❌ “I need to lose weight first.”
❌ “Please delete that — I look awful.”
And while you’re hiding from the camera, your audience can’t connect with you — and opportunities slip to the women who are showing up.
But here’s the best news: being photogenic isn’t something you’re born with. It’s a skill we can learn.
Woo hoo! 🎉
Why this happens?
Why this happens?
For so many women, the camera feels uncomfortable.
It’s not that you don’t want to be seen — it’s that the second the lens is on you, the nerves kick in.
You feel shy. Self-conscious. Hyper-aware of every little thing you wish you could change.
But feeling photogenic has nothing to do with changing your body.
It’s simply about learning a few go-to moves you can rely on whenever the camera comes out.
✨ A tilt that instantly softens your posture.
✨ A lean that makes you feel comfortable with your lumps and bumps.
✨ Poses that help you look confident and relaxed — even if you’re nervous inside.
With a bit of practice, these poses become second nature.
The more you repeat them, the less you freeze.
The less you'll delete.
And the more you actually enjoy being in photos.
That’s what it means to be Phonegenic™ (adj.) /fohn-jen-ik/ Feeling photogenic every time you take a selfie on your phone.
52 poses that work for every body type, shape, and size — so you always have a move that feels good for you.
Angle cues that instantly highlight your best features and minimise what you’d rather not focus on.
Hand, arm + face prompts that take away the awkward “what do I do with these?” moments.
Photography insider tips to help you avoid common posing pitfalls, including mindset traps and wardrobe dilemmas.
Buy now for $39
The Confident Posing Handbook is more than just a collection of poses.
It’s your photo confidence toolkit — designed to give you simple, repeatable moves you can lean on whenever the camera’s out.
Inside, you’ll find:
And here’s what happens when you start using them:
👉 You step into a photo and already know what to do.
👉 You see the difference instantly — and it shows up in your energy as much as your photos.
👉 You walk away with images you’re excited to share, because they finally reflect the woman you are.
Every time you practise one of these poses, you’re not just creating a better photo.
You’re training your body — and your mind — to feel visible, confident, and phonegenic™.
You don’t need a new body.
You don’t need fancy equipment.
And you definitely don’t need to keep hiding from the camera.
All you need are a few simple, repeatable poses to bring out the confident, visible version of you that’s already there.
The Confident Posing Handbook is your step-by-step playbook to get started.
Download your copy today for just $39 — and take your first step towards feeling phonegenic™ every time you open your camera.
Ready to Feel Phonegenic™?
YES! I WANT TO FEEL PHONEGENIC™
Hi, I'm Heidi
Showing up as your genuine self online isn’t easy — even I avoided it for years (and yes, I’m a professional photographer who lived behind the camera).
But here’s the reality: if people are going to trust you, they need to see you. And let’s be clear — visibility isn’t about oversharing. We all get to have boundaries. This is about being present, not perfect.
For more than a decade, I’ve photographed and taught powerhouse women in business — women bursting with talent, creativity, intelligence, grit. And do you know the number one thing I hear? “I’m not photogenic.”
That lie has kept too many women small. Comparison. Criticism. Generations of conditioning telling us to shrink. But I’ve also seen the flip side.
I’ve watched women step in front of the lens, learnt a few simple poses, and suddenly — their whole energy changes. They see themselves differently. They stop hiding. They finally take up space.
And that’s the shift I’m here for.
My mission? To help women show up with confidence, unapologetically visible. Because when women rise, they don’t just change their own lives — they change families, communities, and the future.
