Are your social media photos helping or hindering your business?
You’ve got big ideas. A brilliant offer.
But every time you go to post, you hit the same “I can’t do this wall”.
You’ve tried hiding behind your logo, quote tiles, and those weirdly American stock images that don’t even feel remotely you.
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You’ve waited for the right hair day, better lighting, or more confidence to just appear.
Staying invisible isn’t growing your business — and it’s not creating the freedom, impact, or fulfillment you started this journey for.
But deep down you know: Staying invisible isn’t growing your business — and it’s not creating the freedom, impact, or fulfillment you started this journey for.
But deep down, you know:
Feel proud of how you look online — like your photos finally align with your messaging.
Achieve this without hours of DIY YouTube clips or stressing over “am I even doing this right?”
You want to:
Step into the spotlight as the face of your brand — not awkward, not over-filtered, and definitely not unprofessional.
What Our Students Are Raving About:
“Before taking a course with Heidi, I just couldn’t get the lighting or angles right—no matter how many times I tried. I wasn’t hiding, but I definitely wasn’t showing up as my trueself. The energy I bring to my work wasn’t shining through in my photos. And that matters—because people connect with YOU.
What I loved most was how simple Heidi made it. No jargon, no complicated tech—just clear, actionable steps that helped me take photos that truly feel like ME. Now I feel confident, competent, and finally proud to share photos of myself in my content.
Would I recommend it? 100%—especially if you want to show up with clarity, warmth, and a little bit of fabulous!”
— Susie Ford, Coach & Founder – Let’s Just Be Fabulous
BEFORE
AFTER
Day 1: The Selfie Checklist
Yes, im in!
Designed for women in business — coaches, creatives, service providers who are ready to stop hiding, start doing, and feel truly supported in front of the camera.
Designed for women in business — coaches, creatives, service providers and anyone in between who are ready to stop hiding, start doing, and feel truly supported in front of the camera.
Over 4 empowering days, you’ll learn a simple, repeatable framework to take natural, on-brand photos using just your phone — and begin building your confidence through action.
INTRODUCING
Over 4 empowering days, you’ll learn a simple, repeatable framework to take natural, on-brand photos using just your phone — and begin building your confidence through action.
Learn my go-to selfie checklist to capture natural, flattering selfies using just your phone
Challenge:
Take your first selfie using the framework and share it with the group
Day 2: Mindset shift and reframe
Learn what I like to call the Alter-she-ego to help shift your mindset to show up on camera with confidence—even if it feels uncomfortable.
Challenge:
Post a selfie as your Alter-she-go — what would she wear, how would she show up?
Day 3: Let There Be (better) Light
Discover how to find natural light that flatters you—whether you’re at home, in a café, or on the go.
Challenge:
Share a side-by-side of bad vs. good light selfies
Day 4: Social Media posting
Turn your selfies into strategic content. Learn a simple framework to create post ideas fast — and how to format them for Instagram, LinkedIn & beyond.
Challenge:
Come full circle: Pick a Photo, Make It a Post
Facebook Group
Join Our Exclusive Community Get personalised feedback on your photos from me and connect with fellow entrepreneurs in our vibrant Facebook group. Share wins, overcome challenges, and watch your confidence soar as you put your new skills into action!
PLUS you'll have access to:
Hi, I'm Heidi
I’m a nationally published photographer, visibility coach, and proud mum who’s worked with CEOs, politicians, celebrities, and high-profile national campaigns.
But that’s not where it started.
I launched my business at 23, in a male-dominated industry that didn’t take me seriously. I was seen as “just a tall, young blonde.” What would she know?
The truth? I knew plenty.
But I still carried the weight of childhood conditioning and a string of early-life setbacks that shaped how I saw myself.
For years, I avoided being in front of the camera.
It wasn’t until I relaunched my business mid-COVID — with $5K in the bank, no secure income, and freshly separated from a 12-year relationship — that I had a choice:
Play it safe.
Or finally back myself.
We all know what I chose.
I backed myself.
And I learned how to be seen — not just behind the lens, but in front of it.
If we haven’t met yet...
That’s when the penny dropped.
It wasn’t just me struggling with visibility.
It was almost every woman I’d ever photographed.
Because it’s rarely about a lack of talent, drive, or value.
It’s the belief that we’re “not photogenic.”
That we have to look perfect to be visible.
That confidence comes before showing up.
But the truth is: visibility isn’t about being perfect.
It’s about being seen.
Now, I’m deeply passionate about teaching women in business how to show up confidently and consistently — using nothing but their phone and the power of their presence.
Because visibility isn’t about filters or flawless lighting.
It’s about claiming your space.
It’s about letting people connect with the real you.
It’s about owning your value — before anyone else does.
And when women stop hiding?
They stop holding back.
They charge their worth.
They attract aligned clients.
They speak up.
They lead.
They grow businesses, communities, and legacies.
That’s the ripple effect I’m here for!
This is for the you if:
You want to stop cringing at your own photos and finally feel seen, knowing you will be supporting your current and future clients
Ready to show up between your professional shoots without letting your feed fall flat.
Want to create polished content — on your own terms, from your phone.
Done overthinking, overediting, and hiding.
You know confidence isn’t something you wait for — it’s something you build.
Is The Selfie Sprint Right for You?
This isn't for you if:
You’re looking for a passive course you can just watch without taking action.
You’d rather keep hiding behind Canva quotes, logos, and stock images.
You’re not willing to show up for yourself for 4 days — even if it’s imperfect.
No sweat! Your transformation doesn't depend on perfect attendance. You'll still be fully eligible for the grand prize by completing and posting your daily challenges. This program is designed to work with your schedule and empower you no matter what. We're all about making this journey as flexible and supportive as possible – because your confidence can't wait!
What if I can't make the live sessions?
his program was literally MADE for you! If you're feeling camera-shy, you're exactly who we created the Selfie Sprint for. We're not about perfection – we're about progress. Our approach is designed to help camera-shy women feel natural, confident, and empowered, starting with tiny, achievable steps. Think of this as your confidence bootcamp, where we'll transform those nervous jitters into unstoppable self-assurance, one selfie at a time.
I'm not confident on camera… will this still work for me?
No pressure at all! Our private group is a judgment-free zone where you control your comfort level. You can choose exactly what you share, and we prioritise creating a safe, supportive environment focused on your growth and confidence. But to really help your confidence, posting live will give you the biggest personal growth shift.
Absolutely not! Your smartphone is your only required tool. We'll show you how to create selfies using exactly what you already have. While we might recommend a few optional accessories like a tripod, this program is all about making professional-quality content accessible to everyone – no expensive equipment needed.
Do I need any fancy gear or apps?
If you love your 4-day transformation (and we know you will!), your next step is our Phone Photo Bootcamp – a comprehensive 8-week deep dive that will help you create consistently professional-quality brand photos, all from your phone. Consider this Sprint your exciting preview of what's possible!
If you love your 4-day transformation (and we know you will!), your next step is our Phone Photo Bootcamp – a comprehensive 8-week deep dive that will help you create consistently brand photos following my signature 3 step photo framework process, all from your phone.
Consider this Sprint your exciting preview of what's possible!
What happens after the Sprint?
This is for ANY woman in business who needs to show up online authentically. Whether you're a coach, creative, service provider, or something entirely unique, if your audience needs to connect with YOU, this is for you.
Is this only for product-based businesses or personal brands?
Here's a game-changing truth: Being "photogenic" isn't a magical talent – it's a skill you can absolutely learn! It's a combination of confidence, understanding lighting, mastering poses, and practice. We'll walk you through my selfie framework, and I promise you'll be shocked at how quickly you start loving the photos you take. This isn't about looking perfect; it's about looking authentically YOU. Perfection doesn't exist.
Here's a game-changing truth: Being "photogenic" isn't a magical talent – it's a skill you can absolutely learn! It's a combination of confidence, understanding lighting, mastering poses, and practice. We'll walk you through my selfie framework, and I promise you'll be shocked at how quickly you start loving the photos you take. This isn't about looking perfect; it's about looking authentically YOU. Perfection doesn't exist.
What if I'm not photogenic?
You'll never feel alone on this journey! We offer daily group Q&A sessions during live trainings, and I'll personally be active in our Facebook community, providing feedback and celebration for every single selfie.
You'll never feel alone on this journey! We offer daily group Q&A sessions during live trainings, and I'll personally be active in our Facebook community, providing feedback and celebration for every single selfie.
Will there be 1:1 support?
We've got you covered beyond the Sprint! The Facebook group will remain open for several extra days after the program ends. This means you can catch up, rewatch trainings, and download any content you might have missed. Your learning doesn't stop when the Sprint ends – it's just beginning!
We've got you covered beyond the Sprint! The Facebook group will remain open for several extra days after the program ends. This means you can catch up, rewatch trainings, and download any content you might have missed. Your learning doesn't stop when the Sprint ends – it's just beginning!
How long will I have access to the content?
No pressure at all! Our private group is a judgment-free zone where you control your comfort level. You can choose exactly what you share, and we prioritise creating a safe, supportive environment focused on your growth and confidence. But to really help your confidence, posting live will give you the biggest personal growth shift.
What if I don't want to post my selfies publicly?
You’re tired of hiding — and it’s starting to feel like you’re playing small.
You avoid the camera (even at networking events or at least have a negative comment about yourself that you verbalise).
And your true authority, professionalism, and worth? They’re not being seen — not the way you know they should be.
THEN ITS TIME TO Be Boldly Visible!
Yes, I’m in – Let’s do this!
What you need is a clear plan, real support, and a space that actually feels safe to show up as you. That’s what the Selfie Sprint gives you. The rest? That’s yours to claim.
If your authority, professionalism, and authenticity, are simply not being seen or heard the way you know you want them to be.
Let’s make it simple. Let’s make it supportive. Let’s make it yours.
